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HOW TO HIRE AND CHOOSE THE RIGHT WEDDING VIDEOGRAPHER FOR YOU.
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THE SAD FACT:

Sadly, wedding videography and the wedding videographer are often un-justly pushed to the bottom of the priority list. Often, it's the misconception of what role the videographer and wedding video will play in the overall scheme of things, that has many brides thinking of this as a low priority. Compound this with the added insult that many professional event planners actually recommend to their brides against hiring a professional wedding videographer. One SF Bay Area wedding coordinator recently went on live broadcast television and advised brides against hiring a professional wedding videographer.She tells brides to save their money and have a family friend to do the filming. Her implication is that anyone can do the filming, which totally minimizes the talents and skills that a professional videographer possesses. She goes on to say state that you can pay to have this amatuer footage edited, but doesn't this defeat the purpose of the money saving aspect of having a family member film? The hypocrisy of these statesments are ridiculous.

It was would be just as outlandish as a professional wedding videographer telling brides not to waste their money on a high priced wedding coordinator. Where a bride wants to spend her money is her business and no wedding planner should discourage a bride for wanting a professional video. Now, if the bride sees no value in having a professional video, then that's something we can discuss below.

POSSIBLY RECONSIDER?

Our goal with this page is to try and get brides who are sitting on the fence with regard to videography, to reconsider. We will do this by relating stories we have received from brides who regretfully did not hire a videographer, as well as the happy brides who did! We are thankful that they changed their minds!

SEE THE WORK:

When a bride is given the opportunity to view a truly professional wedding video, this is often enough for them to change their minds. More often than not, it is the amateurish, home video that they have seen and may be the reason for leading them to believe they do not want a wedding video. The reality is, a professionally produced wedding video is a beautiful thing and often reflects the day as it was. Moreover, it is an opportunity for the bride to see the things that she missed or couldn't have possibly seen..such as parents being seated, or the ceremony processional. Wedding Photography is great! But having a photographer doesn't negate having a videographer. They are two totally different artforms, telling an entirely different side of the story

COMMON MIS-CONCEPTIONS:

When it comes to videography, the most common thing we hear is that it is out of the budget. This is true if we take into account our budget theory detailed on our budget page. The bottom line is, if the videography is not important to you then yes, it will be out of your budget. However, if it were at the top of your list, and you wanted a really great video, then you would find the budget within your overall wedding budget to be able to hire a videographer. It really hinges on the fact of how important it is to you!

WHAT TO AVOID:

It is important to choose a videographer who will work well within the given parameters of your wedding. First and foremost is the lighting. If you are having a gorgeous, formal candle lit dinner, the last thing you want is a videographer who uses 1000 watt lights mounted on huge stands that stick out like an eyesore. These "10' o'clock news" videographers often use bright lights in guests faces, light up the dance floor and often ask guests to speak directly into the camera offering best wishes to the couple. This style has been heavily frowned upon, but is still prevalent among lower end vendors today.

Another important factor is how well your videographer will work with you photographer. Most brides will agree that photography is paramount. Therefore, if your photographer offers a professional videography service, then it's recommended to go with that. If your photographer offers video, but not as professional as you would like, seek out a videographer who understands that the photographer has priority over any particular shots and placements of cameras, tripods, etc. Along these same lines, do not get a videographer who will shoot over the shoulder of your photographer. Think about it....if your videographer is filming you getting your picture taken, who is covering the actual event? Wouldn't you much rather see your cocktail hour on video, rather than seeing you getting your photo taken?

A good videographer will fill in the gaps that the photographer is leaving (as mentioned above, filming your cocktail reception because you are off site taking pictures) and be your eyes and ears for the things you will not be present for.


SOUND IS CRITICAL TO ANY MOTION PICTURE.

WIRELESS MICROPHONES: We recently read on a videographers website that 'for realism, we do not use wireless microphones'. To put it nicely, this is complete and utter rubbish. Wireless microphones are an absolute must have so be sure to choose a videographer who uses them. The reason being that, audio production is a huge part of video production. If the videographer doesn't think enough of the audio to use a wireless mic, chances are they are not true professionals and they are certainly not concerned with the audio portion of the program.

Another great way to capture sound is by using additional digital audio recording devices, or patching directly into the sound system being used for the ceremony and/or reception. Videographers do this by using additional wireless microphones and the necessary cables to connect to the sound system being used.

F.A.Q.

Presented here are the many reasons we have heard from brides who do not want a wedding video...and the reason to reconsider.

1. I can't afford it. It's simply not in my budget!

This is the most common excuse from brides who simply do not care about, nor do not want a video. If this is the case, nobody except the bride herself, can change her mind. As our budget theory states, if something is not important to you, then you place no value on it. If a bride really wants a professional video, then the budget WILL be there as importance will be placed on this most important wedding service.

2. I have family and friends who will be taking video so I don't need to hire a videographer.

Home video is great! So are still photos taken by family and friends. But for the same reasons, you wouldn't want your family and friends doing your wedding photography, is the same reason you need to hire a professional videographer who knows what it takes to make a professional movie based on good, solid video production techniques. With family and friends taking video, often what you end up with is an incomplete program, shot handheld, very shaky with absolutely no editing. This is far from what a true professional videographer will offer you.

3. I'm spending a lot on my photos on a really good photographer so I don't need a video

Photography and videography are two totally separate art forms and industries. One does not negate the other. What the photography doesn't have is the sound and the motion. Let us give you one example. You have living grandparents that are coming to your wedding. In the future, when they pass on, would you rather stare at a picture, or see them move and hear them talk on a video?

4. I will just get a cheap videographer because I am spending so much on my photography!

You have to be really careful on this one! Many brides do not fully understand the impact a low level videographer can have on your wedding and on your wedding photography. If you get a low level videographer who interferes with your photographer with their unprofessionalism, bright lights and overall intrusiveness, then you are actually hurting yourself. If you do decide on video, make sure to get a vendor that matches the overall professionalism of all your vendors including the photographer. Don't get a videographer who will shine bright lights and stick a microphone in your guests putting them on the spot.

5. We are not video people and/or we don't want to see ourselves on video and/or we don't watch alot of television.

It really comes down to seeing all of your hard work on the big screen. A good videographer will get a great mix of shots, guests and the decorations. The video will not be a 90 minute close up of just the couple. And, with the proper pre planning with your videographer you can minimize that shots you don't want. For instance, if you are only doing one camera for the ceremony, have the videographer shoot it from the audience view to get an overall feel of the ceremony. Do not shoot it in front so that all you see in your ceremony is a close up of your faces. Instruct your videographer that your goal is to see all our family and friends on the video, not just yourselves.

Ok, so those are some of the excuses we hear! Now let's talk about some reasons to do videography! But not just do it, do it right!

The video will be your eyes and ears for things you won't see! How would you like to see your processional? How about being able to see the grooms reaction as you come down the aisle? When you are off taking photographs at the reception, the video can film the cocktails and do interviews at that time and show you what you missed there. How did the reception room look before guests entered? You see, there are many things that you will not see but would like to. This is the reason for the video.

LET'S GET EXCITED ABOUT THE VIDEO!

For those couples who want to do video right, you'll want to do your research and find out who is shooting High Definition (HD) or HD's little cousin HDV. You'll want someone to do multiple cameras and offer a DVD with a customized motion menu. You may also want a long form video as well as a short form video with highlights. Slow motion sequences are also very popular. Wireless microphones are a must, as are low light HD or HDV cameras that can shoot in available light without having to bring spot-lights that spoil the mood of your reception. If necessary, a soft-diffused on camera light can be used to fill in the flesh tones at a dark wedding venue.

WEDDING VIDEO TURN AROUND TIME.

Wedding Video turn around times vary from videographer to videographer. The average time we have found is 2 to 4 months. Videographers that spend more time editing to create a highly stylized movie, may take anywhere from 4 to 8 months. Also, it is not uncommon for some videographers to take up to a year to produce a finished movie. In many cases, the videographer may ask you for your music choices and/or images for a montage. To decrease your turn around time, make sure to give your videographer any and all of these components as a delay in your part to submit these, may increase the turn around time.


EXAMPLES OF WEDDING VIDEOGRAPHY:

Wedding videography can give you two things that a photograph can't, sound and motion. The below video is a perfect example of how video can capture your day and enable you to relive it with the sound, motion and EMOTION that you felt at that moment.


A brief history lesson about wedding videography

There's some great information about wedding photographer over on Wikipedia. Here's an excerpt from the page. You can see the page directly by clicking here.

Wedding videography can trace its roots back to before the advent of the modern video camera through 8mm and 16mm films. Over the decades while film was the only way to capture moving pictures a few enterprising individuals would take out the family 8mm camera and film the weddings of friends and family. These film cameras were limited by their short load times for the film, high cost of processing and the fact the majority of them could not record sound to the film. But there were a few individuals who had turned the documentation of weddings into a business.

1980 saw the introduction of the first consumer camcorders by Sony, with other manufacturers soon following suit. With the introduction of these first camcorders wedding video documentation evolved from something for the rich or celebrity into something for the masses. Early adopters were primarily hobbyists who, at first started recording the weddings of friends and family, then went on to do jobs for pay.

The early days of professional wedding videography was primitive at best. The equipment was generally of low technical quality. Cameras required bright lights, had fuzzy pictures, poor color saturation and mono audio recorded with cheap microphones that didn't reproduce good audio quality. The cameras were bulky with the camera being a separate unit that connected to the video recorder via a cable. Many wedding videos weren't edited in post production and those that were, were primitively edited at best, usually just removing the mistakes. If titles were added you were lucky if they were legible. Generation loss (the copying of a copy, and so forth) was also a major problem with analog video tape. Each time you recorded the video to a new tape, it caused errors to build up and picture and sound to degrade.

From its earliest days and through the 1980s Wedding Videography had a negative reputation of being an interference on the festivities. The bright lights required to produce a quality image were damaging to the mood many brides and grooms wanted to have. As the market expanded, it was flooded by many individuals who had little experience and technical knowledge, which left the consumer with fallen expectations. And the consumer technology that was available to the wedding videographer could not match up with broadcast quality at the time.

In the late 1980s and early 1990s the state of the industry began to shift for the better. Videographers began to get organized behind regional and national organizations, the largest and still active organization being Wedding & Event Video Association International (WEVA). The manufacturers woke up to the fact that there was a market between the professional level and the consumer which became known as prosumer. With this realization the manufacturers began to listen to the wedding and event videographers and introduced products that specifically met the needs of this niche market.

Towards the mid 1990s, the manufacturers introduced the next evolution of cameras with digital cameras which removed the last of the technological barriers that had impeded wedding videography since its inception. The cameras were small, mobile, worked even better than the already good analog cameras on the market in low light situations and allowed the videographer to be discreet and not an intrusion on the events. These prosumer digital cameras have also been adopted by broadcasters and Hollywood. Many television shows and several movies have been made by the likes of Spike Lee, using these cameras. (Sony VX1000, Canon XL1, among others.)

Post production took a major leap forward with the introduction of advanced tools like the Newtek Video Toaster in the early 1990s. The introduction of the low cost Video Toaster led a few years later to the introduction of several relatively inexpensive non-linear editors (NLE, computer-based editing). The next revolution in post production was the introduction of the burnable DVD which removed most of the problems caused by copying multiple generations of the same video image. Videos were now able to be recorded digitally, edited digitally and delivered digitally. The resulting product when properly done could look as good as the most expensive Hollywood productions.

The 1990s ended Wedding Videography had exploded beyond being just the documentation of weddings. The majority of Wedding Videographers prefer to add the additional term of Event to their description of services, so it is now Wedding and Event Videography. New offerings like Love Stories, Photo Montages, music videos, family biographies and such appeared. Anniversaries, Bar and Bat Mitzvahs, graduations, etc were also being documented in large numbers on video. The skill levels of the industry had progressed, post production took on the skill and quality of Hollywood movies and television shows. The consumer began to have options as to what they wanted in a video, as post production techniques evolved the long form videos which could run 2 to 3 even 4 hours in length, saw a new highly edited and polished form appear called the short form video which ran as little as 10 minutes but on average 30 to 40 minutes.

Wedding Videography during the first ten years of the twenty first century came to a close wedding videography evolved to reflect the same quality that was previously only seen in commercial productions. Tools once limited to the major production houses began to appear in the wedding video industry; Steadicam units, Newtek Lightwave generated graphics and After Affects compositing and animation. In late 2008 the introduction of the Canon 5D Mark II altered the types of cameras many videographers were using to record video. Now it is not uncommon to see at least one Canon DSLR camera recording a video image at weddings as the ability of interchangeable lenses that produced narrower depths of field add a movie style feel to the end product.


Popular United States Wedding Videographers

James Burkart - San Francisco Bay Area, CA
Bridal Videography - Los Angeles, CA
Keepsake Videography -Tampa, FL
Axiom Videography - San Francisco, CA
Lorimer Works- San Francisco, CA

Popular United States Wedding Videographer Blogs

http://burkartvideo.com/blog/
http://www.axiomvideography.blogspot.com/
http://www.lorimerworks.com/blog/
http://blog.lifestagefilms.com/


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